Independence of judgment?
The opinions of others affect us much more than we like to think.
Neuropsychologist at the University of Wisconsin-Madison (USA) Jack Nitschke (Jack B. Nitschke) and his colleagues suggested that the two groups of subjects to try very bitter drink. The first group warned that the drink is unpleasant to the taste, and the second - he was truly disgusting. As a result, all of the first group said that drinking was just tasteless, and the second - it's just awful. At the time, scientists investigated the reaction of the cerebral cortex of the experiment: the work of the sensory areas were measured and evaluated parameters of objects, changed under the influence of the installation, even if it was wrong. So, the participants of the first group of regions of the brain responsible for perception of unpleasant tastes were less excited.