Paul Arden "jump over your head"
The book is well-known expert in the field of advertising by Paul Arden - a kind of guide to the creation of new ideas.
The book is well-known expert in the field of advertising by Paul Arden - a kind of guide to the creation of new ideas. The author is convinced that the ability to choose the right target, not going on about the commonplaces stereotypes and move to it, relying not on the public "knowledge", but on its own ingenuity and imagination - the best way to achieve success not only in advertising, but also in any other field. Deep and accurate sketches of Arden, accompanied by witty illustrations evoke in the reader a creative start, causing the desire to think and act independently, it is reasonable to use the experience of others and do not look at the phony authority.
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