A stretch of water is 75% of the surface of our planet, but of which only 3% is the share of freshwater. Many of the world's major brands are concerned about the shortage of water resources and participate actively in aid to the regions affected by drought.
If you look at the number, the planet should be called not Earth, and Water: water space is 75% of its surface. However, fresh water from the abundance of - less than 3%. Many international corporations are concerned about water crisis and provide assistance to the regions in which people suffer from a lack of clean drinking water. So, Giorgio Armani Group in cooperation with the organization "Green Cross International" develops Asqua for Life program ( "Water for Life"). In 2011, the new system on the roofs of vlagoulavlivayuschie African schools helped collect 43, 3 million liters of clean drinking water for the population of the Eastern region of Ghana and the Volta River. Plan for 2012 - to collect 40 million liters for the people of Ghana and Bolivia, where access to drinking water does not have 33% of the rural population. The company Clarins has created a network of drinking water for the community Morarano 1200 inhabitants on the island of Madagascar, where the tree is grown katafray. The bark is used in the production katafraya HydraQuench line: it is at the expense of from the sale of the products of this line of water was built. Lumene has become the first cosmetics company in the world working on the program WaterSmart reduce water consumption. Due to improvements in technology in the factory of the company in the Finnish city of Espoo managed to reduce water consumption by 30%.