Who loves commercials about the seals?
Few things can match the popularity of the network with the "lions". The enormous success of the photos and videos with these lovely creatures - a phenomenon that has already found its researchers. Do they solve the riddle of the day?
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In 2014, YouTube had more than 2 million "cat" rollers, the total number of views has reached 26 billion - or about 12 million page views per video. This figure is higher than the average number of hits on all the other videos from this resource. There is no doubt that today, "seals" and beat the record. In addition, they are worthy of their own video festivals in Minneapolis, Chicago, Los Angeles. In the press every now and then flashed headlines such as "The million dollar question: why the network loves lions?"
Jessica Gall Myrick (Jessica Gall Myrick) from Indiana University, on the emotional impact of media resources specialist 1, conducted a survey involving nearly 7,000 respondents, resorting to the help of internet stars "cat with protruding language "by the name Lil Bub (Lil Bub), more precisely, its owners, who gave a link to the survey in their own page in the online newsletter.
Here are some of its conclusions. 2
- In the majority of cases (approximately 75%) of Internet users accidentally hit the movies, "the Cat", much less (about 25% of cases) is specifically looking for them on the web.
- The most common rollers lovers are not limited to viewing only, and use the interactive capabilities of the Internet. Approximately 22% of respondents reported that they leave comments under these videos, 75% put the Huskies, 54% of the scribe in those or other social networks.
- The probability that the users to post photos and videos with "Cat", is twice as high probability that they posted their own selfie.
- Fans of these movies have some common psychological traits. Most of them are very friendly people - they tend to cooperate, friendly, trust others to a far greater extent than those who rarely looks "like a cat" videos. Therefore, census rolls that someone seem a waste of time for these people - an opportunity to share joyful emotions and good mood.
- Lovers rollers seals showed a fairly high rate on a scale measuring shyness. They are much more likely to agree with the statement "I feel awkward with people who do not know much."
- Many of the respondents admitted that they watched the video with the seals at the time when they had to work or to study. In other words, this activity is closely related to procrastination. At the same time, although they had a feeling of guilt, uvilivaya of his duties, it softens and offset by the pleasure that users get by watching funny or touching scenes involving cats.
- The respondents admitted that watching videos of cats reduces anxiety, sadness and irritability. Their mood was improved unintentionally. These subjective impressions are confirmed and scientifically valid tests. In fact, here comes "exposure effect" described in 1980 by Robert Zayonkom (Robert B. Zajonc): the more often we meet some incentive, the more we like it. In this case, the more often we look so nice for us rollers - the more fun we get from them.
See. In the electronic database of scientific articles on the site sciencedirect.com
1 Her site emotionsandmedia.com
2 The complete results will be published in the journal Computers in Human Behavior, vol. 52, November 2015.